Go beyond the basics and uncover new opportunities

PREDICTIVE ANALYTICS

According to Deloitte studies, less than 20% of companies around the world are using analytics tools to identify future opportunities. At SEREVISO we leverage the predictive analytics and adaptive analytics tools to extract future trends and predictions for our partners so they could be ahead of the competitors.

In short, predictive analytics means using a series of algorithms and features to analyze data and identify what is most likely to happen with the business operations based on its past. We take the raw data and help you look beyond what you already know.

Businesses can implement predictive analytics in any of their departments to reduce risks, reform operations and maximize revenue. Here are a few examples:

Lead Scoring: correlate the actions of the existing customers with future marketing efforts
Refine Segmentation: nurture future customized campaigns by understanding specific targets
Content Distribution: identify the type of content that resonates the most with customers, distribute similar content to the leads
Upselling and Cross-selling: anticipate future needs and selling opportunities
Campaign Channels: extract insights about the most appropriate channels